THE
STORY

38shift is the result of a long road, not a sudden idea.

Founded by Celik Nimani, 38shift is built on the foundation of over a decade of scaled software engineering and strategic leadership.

Before this, I built and scaled software development companies from the ground up. I worked hands-on with teams, shipped real products, and solved real problems for clients across retail, healthcare, automotive, and complex enterprise environments. Along the way, those companies were acquired. Twice.

Those exits were milestones, but they were not the finish line.

What stayed with me was a clear pattern. Most organizations did not fail because of a lack of technology. They failed because systems were built to support people instead of removing friction for them. Software looked modern, but the work behind it stayed slow, manual, and fragmented. AI was added as a feature, not as a foundation.

After years of building custom solutions, leading teams, and sitting on both sides of the table as a founder and a partner, it became obvious that incremental improvement was no longer enough.

38shift started from that realization.

Founding Partner:
Celik Nimani

Why 38shift
Exists

Technology has changed how fast things can move, but most organizations still operate as if nothing has.

Decisions take too long. Knowledge lives in too many places. Teams spend energy coordinating work instead of executing it. AI is introduced as a tool, not as part of the operating model.

38shift exists to help organizations move past that.

We focus on designing and building autonomous systems that reduce dependency on constant human coordination. Systems that can think, act, and adapt within clear boundaries. Systems that are reliable enough to run day-to-day operations, not just support them.

Experience That
Shapes the Work

38shift is built on practical experience, not theory.

• Years of building software products from zero to scale.
• Recruiting and leading engineering teams across markets.
• Delivering custom platforms under real constraints like regulation, security, uptime, and cost.
• Working in industries where mistakes are expensive and speed still matters.

That background shapes how we work today.

We do not chase trends.
We do not sell generic frameworks.
We do not run experiments that never leave the lab.

Everything we design is meant to run in production.

The Evidence
of the Shift

Through over a decade of building, we have identified five critical patterns where specialized intelligence delivers the highest return. These are not just services; they are the architectural anchors of every system we build.

We build what we know is required because we have seen systems fail without it.

How We
Work

We start with the truth, not the pitch.

We look at data quality, system maturity, team readiness, and risk. We identify where autonomy makes sense and where it does not. We design systems that can grow in capability without becoming fragile.

Prototypes come early. Results come before scale.

Who 38shift
Is For

38shift works with founders, operators, and executives who are done with surface-level transformation. People who care about outcomes more than optics. Teams who want systems that actually reduce load, not add complexity.